THE IMPACT OF ECONOMIC SANCTIONS ON THE SUPPLY OF SPORTS NUTRITION IN RUSSIA
Kozlov, Matvei; Semenov, Daniil (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202303163688
https://urn.fi/URN:NBN:fi:amk-202303163688
Tiivistelmä
The background of this thesis is the growing interest in physical culture and sports, as well as the promotion of a healthy lifestyle, leading to the active development of the sports nutrition market in Russia.
The importance of paying attention to the sports nutrition market is emphasised by the fact that the number of health clubs and fitness centres is increasing every year and, as a result, the number of sports nutrition consum-ers is increasing. In this paper, students focus on the impact of the sanctions on the sports nutrition market in Russia as well as possible solutions to the challenges caused by the imposed bans.
The methods used in the study of the effect of sanctions on the market were a study of the literature as well as a quantitative questionnaire, which was distributed among several social networks. The questionnaire was created on Google Forms, and it contained multiple-choice questions. The authors analysed the answers to explore the supply and demand that this area has to offer.
Summing up all the studies, it is possible to say that the effect of sanctions on the sports nutrition market in Rus-sia is significant. It is worth noting that they affect both industry and business. Nevertheless, people's interest in this industry is growing, but sellers need to maintain it. This work contains several ways of doing business under the conditions of sanctions.
The importance of paying attention to the sports nutrition market is emphasised by the fact that the number of health clubs and fitness centres is increasing every year and, as a result, the number of sports nutrition consum-ers is increasing. In this paper, students focus on the impact of the sanctions on the sports nutrition market in Russia as well as possible solutions to the challenges caused by the imposed bans.
The methods used in the study of the effect of sanctions on the market were a study of the literature as well as a quantitative questionnaire, which was distributed among several social networks. The questionnaire was created on Google Forms, and it contained multiple-choice questions. The authors analysed the answers to explore the supply and demand that this area has to offer.
Summing up all the studies, it is possible to say that the effect of sanctions on the sports nutrition market in Rus-sia is significant. It is worth noting that they affect both industry and business. Nevertheless, people's interest in this industry is growing, but sellers need to maintain it. This work contains several ways of doing business under the conditions of sanctions.