Artificial Intelligence in Sales: Chatbots and Customer Profiles
Berger, Thomas; Seidenstricker, Sven; Fischer, Heiko; Holopainen, Timo (2023)
Turun ammattikorkeakoulu
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023041336499
https://urn.fi/URN:NBN:fi-fe2023041336499
Tiivistelmä
Digitalization affects different areas of companies and is a complex issue. It is also a hot topic in research: Fischer et al.’s (2022b) literature review on articles published in 134 journals found that publications related to this area increased drastically since 2019.