Brand development : of Sofia Joutsia Creative
Joutsia, Sofia (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023051210297
https://urn.fi/URN:NBN:fi:amk-2023051210297
Tiivistelmä
The aim of this work was to develop Sofia Joutsia Creative's creative company brand to be stronger and more effective in a highly competitive field. This work reports the results of six weeks of development work by the entrepreneur in the form of a learning diary, written one week at a time.
The theoretical part of the thesis introduces brand and branding and gives examples of inspiring companies that have succeeded in branding over the years. The theory section also compares the general brand development process with the development work of Sofia Joutsia Creative and its objectives.
The main thesis obejctive was to develop the brand of the company. The diary section of the thesis focused on three main themes under the main objective over the course of six weeks: clarifying the brand strategy, designing the visual identity of the brand and improving customer paths. Under each theme, analyses were made of the work done and the learning of the entrepreneur in several dimensions towards a stronger creative brand.
As a result of the diary, the entrepreneur was able to clarify company’s brand strategy further by exploring values, brand personas, dream customer profiles and competitor analysis. In addition, the diary enabled the entrepreneur to start creating a visual identity for the company and to streamline its customer journeys. As a result of the work, the entrepreneur felt that six weeks to develop three broad themes was an ambitious goal to achieve while working with customers as well, and that the company also needed to improve its efficiency.
The theoretical part of the thesis introduces brand and branding and gives examples of inspiring companies that have succeeded in branding over the years. The theory section also compares the general brand development process with the development work of Sofia Joutsia Creative and its objectives.
The main thesis obejctive was to develop the brand of the company. The diary section of the thesis focused on three main themes under the main objective over the course of six weeks: clarifying the brand strategy, designing the visual identity of the brand and improving customer paths. Under each theme, analyses were made of the work done and the learning of the entrepreneur in several dimensions towards a stronger creative brand.
As a result of the diary, the entrepreneur was able to clarify company’s brand strategy further by exploring values, brand personas, dream customer profiles and competitor analysis. In addition, the diary enabled the entrepreneur to start creating a visual identity for the company and to streamline its customer journeys. As a result of the work, the entrepreneur felt that six weeks to develop three broad themes was an ambitious goal to achieve while working with customers as well, and that the company also needed to improve its efficiency.