Marketing plan for Sheesha cafe

Abstract

The Title of thesis was “Marketing plan for Sheesha Café”. The aim of the thesis was to develop a marketing plan for Sheesha Cafe in Finland. The marketing plan and the analysis that needs to be done are covered in depth in the theoretical section of the thesis. This section provides an outline of the most important categories. The practical component follows from the theoretical part. In addition to that, it becomes more in-depth into the specifics of Finland's market, and marketing measures are required for business success.

This research applied a quantitative research approach, and the data was collected from secondary sources such as reports, articles and news articles. Marketing Mix theoretical framework was used to analyse the marketing situation. Additionally macro environmental analysis was also conducted to evaluate the external conditions of the country in which the business is going to operate.

The research discovered that smoking places are prohibited for minors in Finland and people are not allowed to smoke on public place. Restaurants also have to arrange a special room for smoking. Therefore, Sheesha cafe faces certain challenges while applying for a license from the government to start its business. However, the competitive advantage of nicotine-free Sheesha helps to introduce innovative products and generate high profits. Sheesha Palace can enhance the company customer experience by offering them sustainable products, which give the business a competitive edge. Marketers can develop effective marketing strategies to introduce nicotine free Sheesha in market. This research has certain limitations in methodology, such as data being collected from secondary sources so that future research can be conducted by collecting primary data and to achieve more effective results compared to secondary sources.