Digital marketing leveraged to advance the growth of the company's business : case: hotel Kuusamon Portti
Poutanen, Petra (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061223579
https://urn.fi/URN:NBN:fi:amk-2023061223579
Tiivistelmä
The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel industry and will consider the unique characteristics of the hotel and its target market. The goal of this thesis is to establish a successful digital marketing, that will increase online visibility, attract more guests, and ultimately drive revenue growth. Through the research and analysis conducted in this thesis, a deeper understanding of the digital landscape in the hospitality industry was gained, this will help the hotel to stand out in a competitive market.
The development of a digital marketing strategy for a hotel requires a theoretical framework that draws on knowledge from various disciplines such as marketing, digital marketing, service design, and customer behavior. Understanding of digital marketing channels and tactics such as social media marketing, and content marketing is crucial for creating a comprehensive strategy. Familiarity with the hotel industry, its characteristics and competition are also important. In addition, knowledge of customer behavior and how it applies to the hotel industry, including how potential guests research and book accommodations is also needed.
The methods used in developing a digital marketing strategy for a hotel include service design, market research and data analysis. Service design is an approach that looks at the customer's experience as a whole and aims to design a service that meets the customer's needs and expectations. Market research, on the other hand, provides valuable insights into the needs and preferences of potential guests and helps inform the digital marketing strategy. Data analysis, using data from analytics tools and customer feedback, is used to track the effectiveness of the digital marketing strategy and adjust as needed.
The development of a digital marketing strategy for a hotel requires a theoretical framework that draws on knowledge from various disciplines such as marketing, digital marketing, service design, and customer behavior. Understanding of digital marketing channels and tactics such as social media marketing, and content marketing is crucial for creating a comprehensive strategy. Familiarity with the hotel industry, its characteristics and competition are also important. In addition, knowledge of customer behavior and how it applies to the hotel industry, including how potential guests research and book accommodations is also needed.
The methods used in developing a digital marketing strategy for a hotel include service design, market research and data analysis. Service design is an approach that looks at the customer's experience as a whole and aims to design a service that meets the customer's needs and expectations. Market research, on the other hand, provides valuable insights into the needs and preferences of potential guests and helps inform the digital marketing strategy. Data analysis, using data from analytics tools and customer feedback, is used to track the effectiveness of the digital marketing strategy and adjust as needed.