Building bridges from Finland to New York – Enhancing the Cross-Cultural Competence of Finnish SMEs entering New York’s Metropolitan Market Area
Tuovinen, Jenna (2023)
2023
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023070324440
https://urn.fi/URN:NBN:fi:amk-2023070324440
Tiivistelmä
This thesis examines the cultural disparities inherent in Finnish and American business cultures, aiming to furnish Finnish SMEs with actionable insights that can bolster their cross-cultural competence and enable them to adeptly navigate these divergences within the business realm in New York.
Drawing on four established cultural frameworks - Hofstede's cultural dimensions, Trompenaars and Hampden-Turner's seven dimensions of culture, Lewis' cultural categories, and GLOBE cultural dimensions - the theoretical part of the study offers a comprehensive understanding of the subject.
In the empirical research, interviews, testimonials, and roundtable discussion with industry experts shed light on the cross-cultural dynamics. The study reveals key findings across four main categories: market entry and business
strategies, cultural understanding and adaptation, communication and language, and relationship building and networking.
The study's results hold practical implications for Finnish SMEs in the American market. Moreover, these insights extend beyond SMEs, benefiting business professionals, academia, government entities, trade organizations, and business advisors.
Drawing on four established cultural frameworks - Hofstede's cultural dimensions, Trompenaars and Hampden-Turner's seven dimensions of culture, Lewis' cultural categories, and GLOBE cultural dimensions - the theoretical part of the study offers a comprehensive understanding of the subject.
In the empirical research, interviews, testimonials, and roundtable discussion with industry experts shed light on the cross-cultural dynamics. The study reveals key findings across four main categories: market entry and business
strategies, cultural understanding and adaptation, communication and language, and relationship building and networking.
The study's results hold practical implications for Finnish SMEs in the American market. Moreover, these insights extend beyond SMEs, benefiting business professionals, academia, government entities, trade organizations, and business advisors.