Improvement of sales with the increasing use of digital marketing

Abstract

This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing in driving up sales in businesses and to provide crucial guidance to Bulbul Traders on how to effectively use digital marketing to boost their overall sales activity. The research questions cover the role of digital marketing in organizational sales, the link between sales and digital marketing based on prior research, and the tactics that may be proposed to Bulbul Traders to effectively exploit digital marketing. The link between digital marketing and sales growth has been investigated using secondary data sources. The finding suggested that increasing the usage of digital marketing can increase overall sales performance and growth, particularly for small and medium-sized businesses like Bulbul Traders. It has been demonstrated that the use of social media marketing, content marketing, and mobile marketing may boost revenue growth and long-term profitability. By using customer data and analytics, Bulbul Traders can tailor their sales approach and enhance customer experiences, increasing customer satisfaction and loyalty. Bulbul Traders should allocate sufficient resources to digital marketing initiatives, use social media channels and engaging digital content to increase brand awareness, leverage customer data for insights into consumer behavior, and use analytics tools to measure marketing effectiveness, according to the study. The organization should also overcome expertise, financial, and time restrictions by seeking expert counsel and investing in more resources or training.