Entering the Japanese markets - Possible obstacles and how to avoid them
Kreus, Veera (2011)
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023090725438
https://urn.fi/URN:NBN:fi:amk-2023090725438
Tiivistelmä
This bachelor’s thesis was written for the purpose of giving entrepreneurs more information on commercially penetrating to Japan so that they would have better chances of succeeding in those markets. Japan is a vast market with great potential for entrepreneurs but the intricate Japanese business culture and other curiosities of the country could make the transition quite difficult.
The need for this thesis came from the School of Business and Information Management's InnoMajakka-project. It is a collaboration between Oulu University of Applied Sciences, Oulu University, local private businesses and local public organization with the aim to create innovation and project networks between the participants and create ways to commercialize innovation in both national and international markets.
Method of research was qualitative accomplished by case studies and interviews as the primary source of information. There are also printed literature and electronic sources used, but the most relevant data presumably comes from the case study companies and their experiences.
Based on interviews and empirical data the most crucial things to have are the four P’s of entering Japanese markets: Patience to withstand the lengthy process, a complete quality Product with an air tight Patent and a great business Partner to help you through the procedure.
The need for this thesis came from the School of Business and Information Management's InnoMajakka-project. It is a collaboration between Oulu University of Applied Sciences, Oulu University, local private businesses and local public organization with the aim to create innovation and project networks between the participants and create ways to commercialize innovation in both national and international markets.
Method of research was qualitative accomplished by case studies and interviews as the primary source of information. There are also printed literature and electronic sources used, but the most relevant data presumably comes from the case study companies and their experiences.
Based on interviews and empirical data the most crucial things to have are the four P’s of entering Japanese markets: Patience to withstand the lengthy process, a complete quality Product with an air tight Patent and a great business Partner to help you through the procedure.