Mind the gap. The essentials and barriers in the phase of implementation of PPP-healthcare initiatives
Laakso, Johanna Kristiina (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023091325771
https://urn.fi/URN:NBN:fi:amk-2023091325771
Tiivistelmä
The forms of cooperation between public healthcare service providers, such as hospitals and pharmaceutical companies are expanding from traditional drug trials to solutions for systemic health care challenges. This kind of cooperation has been studied to some extend from the perspectives of customer management, customer understanding and project presentations, in which the relationship is a customer-company relationship instead of equal cooperative party. Research on the factors affecting the smoothness of actual cooperation is rare.
The purpose of the thesis is to find out the factors that promote or prevent the progress of cooperation from intention to practice. The goal is to create an industry-specific model that both healthcare service providers and pharmaceutical companies can utilize in joint projects involving other stakeholders in the industry. The model helps to anticipate possible delays in cooperation, so that they can be proactively reacted. At its best, the model supports the parties' decision-making, freeing up time and enhancing cooperation.
The theoretical framework is built from a combination of strategy implementation and change management. Customer journey mapping, which belongs to the methods of service design, has been used to help describe the model. The focus areas are implementation and the business-to-business customer journey as applied. The research method of the empirical part of the thesis is an inductive qualitative, open theme interview, where the interviewees represent both the healthcare service provider and the pharmaceutical company.
According to the results, the most significant delaying factors in the implementation phase are the setting of common goals, which is affected by the alignment of the domains of the multinational pharmaceutical company and the national healthcare service provider, limited communication and the absence of competent and mandated project management. As a conclusion of this research it can be stated how important from the resource and final result perspectives it is to constantly check the agreement on the goals, openly disclose the expectations of the parties for the joint project and resource knowledge, skills and personal qualities to a strong project management.
The purpose of the thesis is to find out the factors that promote or prevent the progress of cooperation from intention to practice. The goal is to create an industry-specific model that both healthcare service providers and pharmaceutical companies can utilize in joint projects involving other stakeholders in the industry. The model helps to anticipate possible delays in cooperation, so that they can be proactively reacted. At its best, the model supports the parties' decision-making, freeing up time and enhancing cooperation.
The theoretical framework is built from a combination of strategy implementation and change management. Customer journey mapping, which belongs to the methods of service design, has been used to help describe the model. The focus areas are implementation and the business-to-business customer journey as applied. The research method of the empirical part of the thesis is an inductive qualitative, open theme interview, where the interviewees represent both the healthcare service provider and the pharmaceutical company.
According to the results, the most significant delaying factors in the implementation phase are the setting of common goals, which is affected by the alignment of the domains of the multinational pharmaceutical company and the national healthcare service provider, limited communication and the absence of competent and mandated project management. As a conclusion of this research it can be stated how important from the resource and final result perspectives it is to constantly check the agreement on the goals, openly disclose the expectations of the parties for the joint project and resource knowledge, skills and personal qualities to a strong project management.