Research practices on product development for Grey Brain Ltd

Abstract

Grey Brain is a limited company, focusing on online audio-based games. The company was established in 2009 in Oulu, Finland. The company is rapidly growing and looking forward to develop their existing product and start globalizing their business. Currently they are looking to expand to the Nordic countries and the United Kingdom. The aim of conducting the thesis is to increase commissioner’s knowledge on their existing product and its user interface. It is important for the commissioner to know whether the customers are satisfied with the product or not. The aim is also to explore if the existing brand is developed and recognized enough in order to start the globalization process.The study is performed based on the mix of qualitative and quantitative approaches. The data for conducting the qualitative research is primarily collected from interviews, company reports and publications such as books and articles. The quantitative research is conducted by using a questionnaire created in cooperation with the staff of the technical department of the company. The questionnaire is designed straight to the end-customers and is created by taking into consideration all dimensions of the user interface. The analyzation of the results from the quantitative research gives the commissioner an idea how to develop the existing product and its user interface from the eye of the customer. It also gives an insight where the company is currently at and where it is heading to. The results of the thesis process came out to be very useful and the results are providing significant information for the commissioner and will help the company to develop their product. Furthermore, the provided results and development solutions will help the company in their future business operations.