Marketing Communication Solution in Brand Building Process

Zhang, Hanwen (2011)
 
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Zhang, Hanwen
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023100226692
Tiivistelmä
The thesis illustrated the marketing communication solution for a vehicle franchiser through self-analysis and comparison with competitors. Brand building model and marketing communication elements were introduced in tutorial part.
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