Development recommendations for online B2B marketing
Alaraasakka, Maria; Rantahalvari, Iiro (2011)
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023100226671
https://urn.fi/URN:NBN:fi:amk-2023100226671
Tiivistelmä
The Internet is a fast changing environment of B2B marketing. The trends and rules of online marketing may vary considerably within a short time period. This thesis is made to give the commissioner information about online marketing opportunities and recommendations about activities that will enhance the company's current online marketing. Information is gathered mainly by going through Internet field articles, blogs and announcements.
The thesis will be divided into different online marketing channels. They are search engine marketing, interactive advertising, online PR and online partnership, email campaigns and website optimization. Also connection between online and offline marketing activities will be discussed. Analysis section discusses how different Internet marketing trends and methods could be utilized in the company in question. Conclusions are given as a list of recommended actions that the commissioner should conduct in order to improve its overall Internet marketing efficiency.
The thesis will be divided into different online marketing channels. They are search engine marketing, interactive advertising, online PR and online partnership, email campaigns and website optimization. Also connection between online and offline marketing activities will be discussed. Analysis section discusses how different Internet marketing trends and methods could be utilized in the company in question. Conclusions are given as a list of recommended actions that the commissioner should conduct in order to improve its overall Internet marketing efficiency.