Digital Marketing Plan for a Small Business: Lucky Gifts Shop
Bui, Nguyen Thao Van (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111329217
https://urn.fi/URN:NBN:fi:amk-2023111329217
Tiivistelmä
In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, the trading process has an intention of moving online, especially after the COVID-19 pandemic when people had to stay at home and make purchases online. Therefore, moving business online and creating an online marketing process is essential, especially to small businesses. The aim of this thesis was to create a digital marketing plan for a small business which lacks experience in the online market.
The thesis contains two main parts. In the theory part, theories related to digital marketing and digital marketing planning are explained thoroughly. The thesis uses the SOSTAC planning framework as the main theory framework to create a marketing plan for the client organisation. The marketing plan utilises data received from a survey conducted with Google Forms. The survey was implemented by using quantitative research methodology and was conducted anonymously. The results of the survey were analysed to provide the client organisation suggestions for develop their marketing activities. Based on the theory framework and the survey results, a marketing plan was established to help the client organisation to operate in business and reach customers in an online environment.
The thesis contains two main parts. In the theory part, theories related to digital marketing and digital marketing planning are explained thoroughly. The thesis uses the SOSTAC planning framework as the main theory framework to create a marketing plan for the client organisation. The marketing plan utilises data received from a survey conducted with Google Forms. The survey was implemented by using quantitative research methodology and was conducted anonymously. The results of the survey were analysed to provide the client organisation suggestions for develop their marketing activities. Based on the theory framework and the survey results, a marketing plan was established to help the client organisation to operate in business and reach customers in an online environment.