Retailers profiling and evaluation for Leonna Aho Oy
Ratcliff, Paula (2014)
Ratcliff, Paula
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023111729816
https://urn.fi/URN:NBN:fi:amk-2023111729816
Tiivistelmä
The subject of my thesis is "Retailers profiling and evaluation for a cosmetics importing company Leonna Aho Oy Ab." The company in my research is the commissioner and the idea and need for this topic was given by the management of the company. This is a growing business and the management feels the need to explore new business opportunities and possible new retailers in the business.