Business Plan for E-Commerce Platform in Ethiopia
Tegegne, Esubalew Workineh (2014)
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112932597
https://urn.fi/URN:NBN:fi:amk-2023112932597
Tiivistelmä
The objectives of this thesis is to discuss the e-commerce situation in Ethiopia and to make a brief business plan for a new startup online business based on the business plan to implement a web shop in the country. It provides a general overview theoretically and practically how to do online business in Ethiopia. It also discusses the business plan which is used as a springboard to start an online shop. The theoretical part help others as an information about the infrastructures and market situations in the country for the locals and outsiders.
The main idea in this business plan is to use the market opportunity available and to fill the gap in the online market. According to the business plan, the company will be able to achieve its objectives. But we also should not forget that ShegerMarket, as a start-up company, may face challenges when penetrating into the market. Despite the challenges, the company has a great potential to achieve the goals and to be productive in the market.
The next step for this business plan is the actual implementation of the webshop. The process of developing the web shop will start by doing research on the design and what features it should have. After this, the development work will continue immediately. The business will probably start in autumn 2015.
The main idea in this business plan is to use the market opportunity available and to fill the gap in the online market. According to the business plan, the company will be able to achieve its objectives. But we also should not forget that ShegerMarket, as a start-up company, may face challenges when penetrating into the market. Despite the challenges, the company has a great potential to achieve the goals and to be productive in the market.
The next step for this business plan is the actual implementation of the webshop. The process of developing the web shop will start by doing research on the design and what features it should have. After this, the development work will continue immediately. The business will probably start in autumn 2015.