Marketing Strategy Of Nike SB
Pesenti, Anthony (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120133379
https://urn.fi/URN:NBN:fi:amk-2023120133379
Tiivistelmä
The goal of this thesis was to do research on Nike SB's marketing communication, and its various strategies. This subject was chosen in order to understand how a sub-brand from a company could accomplished the strategy in general and regain popularity. The principal objective was to create a survey to study the perception of consumers about Nike SB and to analyze it.
First of all, the presentation of the definition of marketing strategy was made. This implies the definitions of marketing strategy, marketing communication, marketing channels and brand identity. Also, an online survey was created to gather as many answers as possible, in order to analyze the hypothesis of the thesis. 100 respondents took part of the survey, which was enough to make reliable analysis.
This study emphasized the value of understanding a sub-brand in general, the fact that a marketing strategy is a must into a company, and the perception of what people could think about a sub-brand that targets a certain audience. The research results showed the new technologies change, and how a company should respond to changes in the operational environment. The impacts can bring benefits too to the company collects benefits for the future. Moreover, the results were important not only to understand the marketing of Nike SB, but also how people perceive marketing strategy and if consumers considered Nike SB strategy was successful.
First of all, the presentation of the definition of marketing strategy was made. This implies the definitions of marketing strategy, marketing communication, marketing channels and brand identity. Also, an online survey was created to gather as many answers as possible, in order to analyze the hypothesis of the thesis. 100 respondents took part of the survey, which was enough to make reliable analysis.
This study emphasized the value of understanding a sub-brand in general, the fact that a marketing strategy is a must into a company, and the perception of what people could think about a sub-brand that targets a certain audience. The research results showed the new technologies change, and how a company should respond to changes in the operational environment. The impacts can bring benefits too to the company collects benefits for the future. Moreover, the results were important not only to understand the marketing of Nike SB, but also how people perceive marketing strategy and if consumers considered Nike SB strategy was successful.