Market research of London and Mallorca for Mypose

Abstract

The purpose of the thesis was to conduct a market research for specific areas within Europe for an Oulu based company called Mypose. The commissioner’s product is a social media marketing tool “Mypose camera” and they were planning to get the device to the international markets. Preliminary market research was conducted about seven areas from which the two most potential ones are more carefully examined in this thesis. The thesis was aiming to give detailed information about the two most potential future markets for Mypose. As a result, Mypose got a close description of the two most potential operating environments, possible competitors and potential customers. A list of possible customers from the two areas was also conducted and handed for Mypose for further contacting.