Developing CSR communication in B2B market : case Teleste
Hyytiäinen, Ella (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437341
https://urn.fi/URN:NBN:fi:amk-2023121437341
Tiivistelmä
The aim of this thesis is to study corporate social responsibility (CSR) communication as well as discuss how companies are doing it in general and especially in digital channels. The client is an international telecommunications company Teleste Oyj. The purpose is also to find out possible ways to develop their existing CSR communication.
The theoretical framework consists of digital and literary resources on what CSR communication is and how it can be used. The empirical part of the thesis looks into how CSR communication is perceived and currently done in the client company. In order to collect data, a theme interview for three company representatives was conducted and the material was viewed as content analysis.
The results show that CSR communication and sustainability are seen as important values in business operations by the interviewees and throughout the company. Based on the study digital channels are extremely important for CSR communication and the results of this thesis can be used in the future to develop CSR communication in them. As a result two infographs were created to be used in case company’s communication channels.
The theoretical framework consists of digital and literary resources on what CSR communication is and how it can be used. The empirical part of the thesis looks into how CSR communication is perceived and currently done in the client company. In order to collect data, a theme interview for three company representatives was conducted and the material was viewed as content analysis.
The results show that CSR communication and sustainability are seen as important values in business operations by the interviewees and throughout the company. Based on the study digital channels are extremely important for CSR communication and the results of this thesis can be used in the future to develop CSR communication in them. As a result two infographs were created to be used in case company’s communication channels.