Humor in Business : Case analysis of South Korean humorous advertisements

Won, Yeji (2015)
 
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Won, Yeji
2015
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https://urn.fi/URN:NBN:fi:amk-202401051080
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This thesis aims to explore business opportunities through discovering factors that are needed to be known to understand Korean sense of humor, Hae-Hak, in practice on external communication with advertisement. By focusing on the research on specific examples of Korean advertisements that Hae-Hak is used, this paper will help you to understand Korean sense of humor. Under the HURMOS Project, to discover the utility of humor in business life of South Korea, research has been done.
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