Market research for Mypose Oy in Southeast Asia

Abstract

The objective of this thesis is to identify the most potential market in Southeast Asia, research market of a selected country and develop the strategy and marketing plan for Mypose company. The company is a start-up company specialized in providing a marketing tool for business-to-business customers. The product not only provides an innovative and effective marketing tool for business customers to gain more visibility and promote their brands, but also creates the fun and happiness for users.