Researching Segments of Interest for CubiCasa
Anttila, Sakari (2016)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202401191560
https://urn.fi/URN:NBN:fi:amk-202401191560
Tiivistelmä
The commissioner of this thesis is a company called CubiCasa. The reason for this thesis was the interest of CubiCasa on 3 different segments. The segments were AR/VR, home decoration and real estate business. The commissioner wanted to find out if it is profitable for the company to go and target these different segments. On these segments they also defined 4 different companies: InsiteVR, Augmented Pixels, CoContest and Zillow. Of these companies they wanted more information and if they should go and sell their products to them.
Most of the used material were from the internet sources. Theory part of this thesis were gathered from books.
Most of the segments were found to not be profitable for CubiCasa to sell their products to at this time. The company operating in real estate business, Zillow, is the most relevant ones from these companies and segments because of the technology of CubiCasa and their production process. But even in the case of Zillow CubiCasa still have to wait until they have managed to create an almost fully automated production process on the floor plans.
Most of the used material were from the internet sources. Theory part of this thesis were gathered from books.
Most of the segments were found to not be profitable for CubiCasa to sell their products to at this time. The company operating in real estate business, Zillow, is the most relevant ones from these companies and segments because of the technology of CubiCasa and their production process. But even in the case of Zillow CubiCasa still have to wait until they have managed to create an almost fully automated production process on the floor plans.