Work welfare activites' attractiveness from business customers' point of view
Jauhojärvi, Annika (2016)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202402072634
https://urn.fi/URN:NBN:fi:amk-202402072634
Tiivistelmä
This thesis is made as a case study for an Oulu based indoor activity park. The case company also organizes work welfare activity services for business customers. The objective of this thesis is to determine what kind of work well-being activities companies in Oulu region organizes. Another objective is to find out what are the key issues the case company needs to pay attention to in order to be able to provide attractive services for companies. It was also wanted to examine companies’ expectations towards the benefits that can be achieved by organizing work welfare activity days.
Work welfare is the competitive tool which creates financial performance. Work well-being must be considered from the perspective of profitability of the business so that its effects can be utilized in the best possible way. In this thesis the work welfare’s impacts on competitiveness were examined through three main players: productivity and cost-efficiency, quality of work and customer satisfaction, and intangible assets. .Another part of the theory consist of the factors affecting work well-being from the individual and organizational point of view. There has been used Rauramo’s five steps of work well-being- model examines the basic needs with respect of work.
The research method used in this thesis is quantitative semi-structured research. It was conducted as a questionnaire which was sent to the respondents via e-mail.
Smaller companies had bigger budgets and they organize more often work welfare activity days which last one day. The companies were interested in organizing work welfare activity days in the future as well as having new experiences. Comfortable environment was found out to be the most important factor when choosing a place where to organize work welfare days. The importance of evening program and wide range of options emerged. Companies believed that work welfare has an impact on the company’s success. Relaxation, elevating team spirit and work motivation were found to be the key objectives.
The company should focus on smaller companies since they have bigger budgets. Investing in websites is important since companies find information online. The work well-being activity days should have a variety of options to choose from since it occurred many times in the study. The opportunity for evening program was found to be important. The activities uplifting team spirit are worth investing in since it occurred many times in the study.
Work welfare is the competitive tool which creates financial performance. Work well-being must be considered from the perspective of profitability of the business so that its effects can be utilized in the best possible way. In this thesis the work welfare’s impacts on competitiveness were examined through three main players: productivity and cost-efficiency, quality of work and customer satisfaction, and intangible assets. .Another part of the theory consist of the factors affecting work well-being from the individual and organizational point of view. There has been used Rauramo’s five steps of work well-being- model examines the basic needs with respect of work.
The research method used in this thesis is quantitative semi-structured research. It was conducted as a questionnaire which was sent to the respondents via e-mail.
Smaller companies had bigger budgets and they organize more often work welfare activity days which last one day. The companies were interested in organizing work welfare activity days in the future as well as having new experiences. Comfortable environment was found out to be the most important factor when choosing a place where to organize work welfare days. The importance of evening program and wide range of options emerged. Companies believed that work welfare has an impact on the company’s success. Relaxation, elevating team spirit and work motivation were found to be the key objectives.
The company should focus on smaller companies since they have bigger budgets. Investing in websites is important since companies find information online. The work well-being activity days should have a variety of options to choose from since it occurred many times in the study. The opportunity for evening program was found to be important. The activities uplifting team spirit are worth investing in since it occurred many times in the study.