Marketing Communication in Social Media
Tyni, Hannele (2018)
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404257735
https://urn.fi/URN:NBN:fi:amk-202404257735
Tiivistelmä
The purpose of this thesis is to make a social media marketing communication plan for 37th Oulu International Children’s and Youth Film Festival in 2018. It is commissioned by Oulu Film Center.
Oulu International Children’s and Youth Film Festival is an annual event in November that offers over one hundred different movies for children, youth and everyone interested in children’s and youth movies. The main aim is to find relevant social media channels for marketing communication purposes so that young people can be reached and invited to watch evening movies during the film festival week. At the moment, the main participants of the open-for-public evening shows are parents with their children. This means that although children’s movies have audience, youth movies do not. Oulu International Children’s and Youth Film Festival is looking for new ways to connect with youth to bring visibility for the evening shows targeted to young people over 12 years old.
A narrow questionnaire was made to clarify the right social media platforms that are used by youth to create suitable social media marketing communication plan. The results of the questionnaire reveal not only the social media channels young people use but also the fact that teenagers do not know this kind of film festival exists.
As a result, a short social media marketing communication plan is made to give the commissioner ideas, how to start using social media platforms such as Instagram, YouTube and Snapchat in social marketing communication purposes. The ideas can be developed further and widened to include other social media platforms as well.
Oulu International Children’s and Youth Film Festival is an annual event in November that offers over one hundred different movies for children, youth and everyone interested in children’s and youth movies. The main aim is to find relevant social media channels for marketing communication purposes so that young people can be reached and invited to watch evening movies during the film festival week. At the moment, the main participants of the open-for-public evening shows are parents with their children. This means that although children’s movies have audience, youth movies do not. Oulu International Children’s and Youth Film Festival is looking for new ways to connect with youth to bring visibility for the evening shows targeted to young people over 12 years old.
A narrow questionnaire was made to clarify the right social media platforms that are used by youth to create suitable social media marketing communication plan. The results of the questionnaire reveal not only the social media channels young people use but also the fact that teenagers do not know this kind of film festival exists.
As a result, a short social media marketing communication plan is made to give the commissioner ideas, how to start using social media platforms such as Instagram, YouTube and Snapchat in social marketing communication purposes. The ideas can be developed further and widened to include other social media platforms as well.