Developing a sales- and marketing strategy for an innovative window product

Abstract

This thesis focuses on a new innovative window product produced by Inwido AB the market leader in window and door manufacturing in the Nordic region operating in fifteen different countries. The work is a part of “Beyond” an innovation accelerator project, which main focus is towards developing smart window and door products. The purpose of the thesis is to establish a sales and marketing strategy for a window product featuring automated ventilation, through different methods of research for the two processes of sales and marketing and to some extent combining the two processes with the two being closely related to each other.