Using Disruptive Innovation to Create Competitive Advantage
Vaismaa, Kati Heini Johanna; Vaismaa, Kati (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024051612771
https://urn.fi/URN:NBN:fi:amk-2024051612771
Tiivistelmä
The aim of the thesis was to explain the concepts of innovation and competitive advantage and research details about disruptive innovation and its functions in different markets and sectors. Another goal was to investigate how new business models and competitive advantages are created by disruptive innovation.
Critical literature review was used to collect research that has contributed to the theoretical framework of the concept of disruptive innovation. Works of Clayton Christensen, Joseph Bau-er and Michael Raynor were studied and case studies about Netflix, Uber, Airbnb, and Tesla were included in the review to analyze the use of disruptive innovation in different environ-ments after discussing the concept of innovation and competitive advantage. The literature consisted of books, eBooks, and white literature sources formally published as peer-reviewed scholarly items, particularly journals, in English and Finnish.
Disruptive innovation can be defined as new entrants to the market developing an innovation that replaces existing primary technology. When disruptive technologies occur, neither the pro-ducers nor the clients know why or how the goods are used, and that is why they do not know which features of the goods are eventually valued or not valued. Hence the disruptive innova-tions establish a new value proposition model.
Critical literature review was used to collect research that has contributed to the theoretical framework of the concept of disruptive innovation. Works of Clayton Christensen, Joseph Bau-er and Michael Raynor were studied and case studies about Netflix, Uber, Airbnb, and Tesla were included in the review to analyze the use of disruptive innovation in different environ-ments after discussing the concept of innovation and competitive advantage. The literature consisted of books, eBooks, and white literature sources formally published as peer-reviewed scholarly items, particularly journals, in English and Finnish.
Disruptive innovation can be defined as new entrants to the market developing an innovation that replaces existing primary technology. When disruptive technologies occur, neither the pro-ducers nor the clients know why or how the goods are used, and that is why they do not know which features of the goods are eventually valued or not valued. Hence the disruptive innova-tions establish a new value proposition model.