Digital Marketing Plan for the Neptune Project

Abstract

This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental and educational initiatives. The thesis investigated the current digital marketing landscape, identifying both opportunities and challenges within the realm of social media marketing, content marketing, email marketing, and search engine optimization specific to the project. The research applied quantitative methods, including surveys from over 100 participants across five universities to study the digital behaviours and preferences of the project's target demographic, primarily students. The study found that while the Neptune Project held a strong foundation in its mission and goals, its digital presence was notably underutilized, especially in leveraging social media platforms and creating engaging, informative content. Based on these findings, the thesis proposed a strategic digital marketing plan focusing on enhancing the project's online visibility and fostering meaningful connections with its audience. The plan outlined a series of actions, including website optimization, the implementation of a content strategy, and the use of analytics for continuous improvement. The research underscored the necessity for a shift towards more dynamic and interactive digital marketing approaches to captivate and educate the project's audience effectively. By integrating these strategies, the Nep-tune Project aspired to not only expand its reach but also to inspire greater participation and support for its environmental and educational objectives. Future recommendations include ongoing evaluation of digital marketing efforts and adaptability to the evolving digital landscape to sustain engagement and impact.