Digital marketing plan for Swedish export markets

Abstract

This thesis is conducted as a case study for a Finnish telemarketing company, Novia Finland Oy. Novia Finland Oy is an Oulu based telemarketing company, focused mainly to B2B clients all around Finland. Recently, though, the case company has been interested in acquiring more customers from abroad. The purpose of this thesis is to create a digital marketing plan for the case company, focusing on Swedish B2B customers. The target market are Swedish companies seeking marketing or sales partner in Finnish exports. The objective of the thesis is to create a tool for the company with full information on how to enter the Swedish side of the Sweden-to-Finland export markets. The thesis will introduce marketing related models and analysis tools, such as the Marketing Mix, the 4P’s, the SAVE method, the PESTEL analysis and the SWOT analysis. The thesis will also include a full competitor analysis that is based completely to an available company financial information from the Internet. The thesis will have complete guidance in which marketing strategies, tactics and tools are the best suitable for this type of business operation. The thesis will not include financial for the project as agreed with the case company representative. The thesis is a “desk research” method compiled from various books and online sources. The method looks closer on how to which tools can be used with next to none digital marketing budget. The plan uses digital marketing tools that are mostly free to use, or at least the cheapest available, yet effective, for example Mailchimp. Other digital marketing tools and techniques that are introduced in this thesis are Google Ads, search engine optimization (SEO), Google Analytics, lead generation and content marketing. The thesis’ flow of text will be introduced at the beginning of each chapter and at the end of each chapter there will be a quick recap of the chapter. Chapter seven is solemnly dedicated to summary the whole thesis in a one chapter before conclusions and discussion.