Development of Strategic Onboarding for Customer Experience Personnel at Case Company
Wuollet, Mia (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052415287
https://urn.fi/URN:NBN:fi:amk-2024052415287
Tiivistelmä
New employees are an investment to an organization, and therefore retention of that employee is vital. Onboarding, the process that occurs immediately after recruitment, greatly influences whether commitment will follow.
This research concentrates on organizational onboarding and aims to uncover the most appropriate strategies. The objective of this bachelor’s thesis is to create a strategic onboarding guide for the commissioner organization. The goal is to formulate a smooth and efficient process for a new employee to gain a concrete understanding of the company, the culture, and the essential tools and resources needed to perform appropriately. With a strategy/based onboarding guide, the organization can welcome and prepare a new hire for their role effectively. Ultimately, the employee’s time to productivity should decrease, and retention rates increase.
As this thesis aims to develop an organizational strategy of onboarding, action research fit the mold. The commissioner company’s current employees have participated in this study. A phenomenagraphic approach was also utilized to note differences in perspective within the empirical study.
The primary data collection method included two focus group discussions with the current employees at the time and split based on length of employment. This research was conducted at the very beginning of the thesis process due to time restraints within the commissioner company, and therefore acted as a guide for the theoretical research that followed. The gathered data was studied using the qualitative analysis method.
A proposal onboarding guide was created for the customer experience team at the case company based on the results of empirical data analysis and theoretical framework. The guide contained all the essential elements needed to provide the new employee with role clarity, cultural immersion, and competence in the organization.
This research concentrates on organizational onboarding and aims to uncover the most appropriate strategies. The objective of this bachelor’s thesis is to create a strategic onboarding guide for the commissioner organization. The goal is to formulate a smooth and efficient process for a new employee to gain a concrete understanding of the company, the culture, and the essential tools and resources needed to perform appropriately. With a strategy/based onboarding guide, the organization can welcome and prepare a new hire for their role effectively. Ultimately, the employee’s time to productivity should decrease, and retention rates increase.
As this thesis aims to develop an organizational strategy of onboarding, action research fit the mold. The commissioner company’s current employees have participated in this study. A phenomenagraphic approach was also utilized to note differences in perspective within the empirical study.
The primary data collection method included two focus group discussions with the current employees at the time and split based on length of employment. This research was conducted at the very beginning of the thesis process due to time restraints within the commissioner company, and therefore acted as a guide for the theoretical research that followed. The gathered data was studied using the qualitative analysis method.
A proposal onboarding guide was created for the customer experience team at the case company based on the results of empirical data analysis and theoretical framework. The guide contained all the essential elements needed to provide the new employee with role clarity, cultural immersion, and competence in the organization.