Success in promotion of Indie games
Hsuan, Chin (2019)
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052214385
https://urn.fi/URN:NBN:fi:amk-2024052214385
Tiivistelmä
his thesis includes my duties and tasks carried out during the process of the game development, the timeline covers a period of approximately 2 months from 1st, March 2019 to 31st, May 2019, with one week (10th,Mar,2019 – 17th,Mar,2019) spent on preparatory actions prior to the start of the project. The structure of this thesis will be a diary on a daily basis from the viewpoint of a marketing and operation consultant, describing the activities carried out and duties executed for the start-up company, SUPER GOD Oy.
This thesis is aimed to validate the author’s knowledge acquired during studies, through professional work, and to enhance the connection between knowledge and experience, and to link knowledge and professional life. All tasks and activities assigned to the author will be documented.
With the combination of knowledge from both Business and IT fields, it will reveal a focused range of tools to be utilised, specifically multi-channel marketing, Indie game promotions, analytics.
The content of the thesis will provide a view and general understanding of marketing strategy and operations. The way my tasks are carried out will illustrate a clearer image of influential marketing and operation in this specific field, for those who may interest in the indie development work related fields.
This thesis is aimed to validate the author’s knowledge acquired during studies, through professional work, and to enhance the connection between knowledge and experience, and to link knowledge and professional life. All tasks and activities assigned to the author will be documented.
With the combination of knowledge from both Business and IT fields, it will reveal a focused range of tools to be utilised, specifically multi-channel marketing, Indie game promotions, analytics.
The content of the thesis will provide a view and general understanding of marketing strategy and operations. The way my tasks are carried out will illustrate a clearer image of influential marketing and operation in this specific field, for those who may interest in the indie development work related fields.