Mapping digital user experience: a case study of Savonia UAS website for current international students
Bagdasarian, Margarita (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052415664
https://urn.fi/URN:NBN:fi:amk-2024052415664
Tiivistelmä
User experience (UX) is paramount in digital interactions, particularly for educational institutions such as Savonia University of Applied Sciences (Savonia UAS). The aim of the thesis was to investigate the current UX of international students’ engagement with the Savonia UAS website and to propose enhancements to improve the UX of the website.
The study was conducted as a literature review on UX and UX design, defining core elements and techniques. It explored strategies for fostering positive UX within digital contexts, and emphasizing principles of an efficient web design, usability, content accessibility, and overall web design aesthetics.
A parallel mixed-methods research was employed, including qualitative semi-structured in-depth interview with two marketing specialists of Savonia UAS Communication Department, followed by a quantitative survey for current international students of Savonia UAS. Qualitative analysis was applied to evaluate the user interface (UI) and UX on the client organization’s website, focusing on language clarity, engagement opportunities, and communication effectiveness. In addition, quantitative analysis was used to examine usage patterns, navigation efficiency, and overall appeal of the Savonia UAS website.
Findings reveal that the Savonia UAS website significantly influences the UX of current international students on the Savonia UAS website regarding information search, navigation, engagement, and perceived appeal. Insights from user feedback and interview suggest recommendations for enhancing the UX of international students as regards language accessibility, clarity, usability, responsiveness to different devises, appeal in design, and feedback and engagement features.
The recommendations support the client organization’s reputation, brand perception, and the success of its objectives.
The study was conducted as a literature review on UX and UX design, defining core elements and techniques. It explored strategies for fostering positive UX within digital contexts, and emphasizing principles of an efficient web design, usability, content accessibility, and overall web design aesthetics.
A parallel mixed-methods research was employed, including qualitative semi-structured in-depth interview with two marketing specialists of Savonia UAS Communication Department, followed by a quantitative survey for current international students of Savonia UAS. Qualitative analysis was applied to evaluate the user interface (UI) and UX on the client organization’s website, focusing on language clarity, engagement opportunities, and communication effectiveness. In addition, quantitative analysis was used to examine usage patterns, navigation efficiency, and overall appeal of the Savonia UAS website.
Findings reveal that the Savonia UAS website significantly influences the UX of current international students on the Savonia UAS website regarding information search, navigation, engagement, and perceived appeal. Insights from user feedback and interview suggest recommendations for enhancing the UX of international students as regards language accessibility, clarity, usability, responsiveness to different devises, appeal in design, and feedback and engagement features.
The recommendations support the client organization’s reputation, brand perception, and the success of its objectives.