Streaming as an income source
Kaski, Timo (2019)
Kaski, Timo
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024052716141
https://urn.fi/URN:NBN:fi:amk-2024052716141
Tiivistelmä
Live streaming has become quite a large phenomenon, and, in my thesis, I’ll investigate it not only from a technical point of view, but also from profitability or monetization point of view. The starting point is me having never done any live streams before, and even though I have been an active part of some niches around this community, the starting point is still from zero to where it ends up. Technical part of the thesis will be dominant due to the nature of the subject matter and the adaptation of traditional marketing theories are discussed more generally with the focus being on the practical implementation.