Leveraging ChatGPT for Micro-Enterprises: A Comprehesive Guide for Advertising Agency – Case Funlus
Vasina, Kseniia (2024)
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024060320394
https://urn.fi/URN:NBN:fi:amk-2024060320394
Tiivistelmä
The utilization of artificial intelligence (AI) technology has become more widespread in multiple sectors during the 2020’s. One such industry that has seen significant benefits from AI technology is the advertising agency sector. With the rise of micro-enterprises and the need for cost-effective advertising solutions, leveraging AI technology such as ChatGPT can provide a comprehensive guide for advertising agencies to successfully en-gage their intended audience.
The aim of the thesis was to provide a comprehensive guide for advertising agencies on leveraging ChatGPT for micro-enterprises. Through thorough research and case study on Funlus, the thesis goal was to demon-strate how ChatGPT could be a valuable tool for advertising agencies in helping micro-enterprises reach their marketing goals. The objectives included analyzing the effectiveness of ChatGPT in improving communication with customers, increasing sales, and enhancing brand awareness for small businesses.
The research conducted for this study investigated the effectiveness of leveraging ChatGPT for micro-enterprises in the advertising agency sector. The methodology consisted of analyzing a case study and con-ducting interviews with Markus Aho (CEO of Funlus Oy).
The results obtained from the study indicate a significant potential for micro-enterprises to benefit from lever-aging ChatGPT in their advertising strategies. The findings suggest that by incorporating this AI technology, micro-enterprises can expect to see positive results in terms of customer interaction and sales. Therefore, it is recommended that advertising agencies consider implementing ChatGPT into their strategies to enhance client outcomes.
The aim of the thesis was to provide a comprehensive guide for advertising agencies on leveraging ChatGPT for micro-enterprises. Through thorough research and case study on Funlus, the thesis goal was to demon-strate how ChatGPT could be a valuable tool for advertising agencies in helping micro-enterprises reach their marketing goals. The objectives included analyzing the effectiveness of ChatGPT in improving communication with customers, increasing sales, and enhancing brand awareness for small businesses.
The research conducted for this study investigated the effectiveness of leveraging ChatGPT for micro-enterprises in the advertising agency sector. The methodology consisted of analyzing a case study and con-ducting interviews with Markus Aho (CEO of Funlus Oy).
The results obtained from the study indicate a significant potential for micro-enterprises to benefit from lever-aging ChatGPT in their advertising strategies. The findings suggest that by incorporating this AI technology, micro-enterprises can expect to see positive results in terms of customer interaction and sales. Therefore, it is recommended that advertising agencies consider implementing ChatGPT into their strategies to enhance client outcomes.