Establishing Brand Identity for a B2B brand through Digital Marketing

Abstract

The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become popular concepts due to its practicality and convenience in the modern world. Therefore, the author came up with the topic idea after the period she had done a summer internship with the business and the topic was thoroughly approved by the CEO.