Impact of AI on Game Development : opium des Volkes or Panacea

Abstract

This article examines the transformative impact of generative artificial intelligence (AI) on the video game industry, which is a leading sector of technological innovation. The main goal is to explore how artificial intelligence technologies such as ChatGPT, MidJourney and GitHub Copilot change the development process or change the execution speed and price of a project. The study used a mixed approach combining qualitative interviews with industry experts and quantitative analysis of the use of artificial intelligence tools. The main findings show that generative AI significantly speeds up development by creating a wide range of diverse game resources, speeding up information retrieval and automating tedious tasks. However, the integration of AI also comes with challenges, such as ethical considerations related to copyright infringement, potential bias in AI-generated materials, and the possibility of replacing human labor. The study suggests that while generative AI offers unprecedented opportunities, a balanced approach is necessary to address these challenges responsibly. Future applications of the findings may include the wider adoption of AI tools in independent game development, enhanced player engagement through customized gameplay experiences, and the ongoing improvement of AI technologies to support increasingly complex and innovative game projects. This study provides crucial insights into the evolving relationship between AI and the gaming industry, emphasizing both the opportunities and the importance of careful implementation.