Bringing local products to stores as a part of Oulu2026 Cultural Capital Project

Abstract

This thesis explores how locally produced food items from the Oulu2026 region can be introduced into local stores as part of the Arctic Food Lab initiative under the Oulu2026 European Capital of Culture project. The need for this research arises from the idea of bringing visibility to local products, powered by a third party member, with the aim of bringing local food culture to the surface during the culture capital year.

The theoretical framework includes food sector regulations, branding and product marketing, which are essential for understanding the challenges and opportunities in promoting regional food products. Using a diary-based approach, the thesis documents the collaboration process between producers, store representatives, and project organizers.

While the goal was to create a future guideline for producers, the evolving nature of the cooperation led to a broader analysis of practical challenges and potential solutions. The findings offer valuable insights for future regional product development and collaboration models.