Market feasibility analysis and service design for establishing a freeze-dried products business in Indonesia
Sapei, Erlin (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025053018707
https://urn.fi/URN:NBN:fi:amk-2025053018707
Tiivistelmä
This thesis explores the feasibility of establishing a freeze-dried fruit snack company in Indonesia, using Frizzie as a concept model. By combining market analysis with service design tools – such as the Double Diamond model, customer journey visualization and service blueprint – a customer-centric go-to-market strategy was developed.
The results show strong business potential with growing health awareness and demand for convenient snacks. Challenges include inefficient supply chains and low product awareness. The proposed business model addresses these challenges by leveraging local production, sustainable packaging and targeted customer communications.
Market entry is supported by a back-planning approach that defines key milestones and a realistic scale-up timeline. The results provide strategic insights for establishing sustainable snack brands in the Indonesian market, emphasizing local collaboration and responsible business practices.
The results show strong business potential with growing health awareness and demand for convenient snacks. Challenges include inefficient supply chains and low product awareness. The proposed business model addresses these challenges by leveraging local production, sustainable packaging and targeted customer communications.
Market entry is supported by a back-planning approach that defines key milestones and a realistic scale-up timeline. The results provide strategic insights for establishing sustainable snack brands in the Indonesian market, emphasizing local collaboration and responsible business practices.