Enhancing EuroHairMed’s Expansion Strategy in the Swiss Market
Demir, Fatih; Wan, Nicholas (2025)
2025
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060319823
https://urn.fi/URN:NBN:fi:amk-2025060319823
Tiivistelmä
The primary objective of this thesis is to enhance EuroHairMed’s expansion strategy in the Swiss hair transplant market. This research explores the challenges and opportunities associated with expanding operations into Switzerland, with a particular focus on consumer-centric strategies and ethical marketing practices. The study evaluates Swiss market dynamics, consumer behavior, and regulatory requirements specific to the healthcare and aesthetic sectors.
A theoretical framework based on ethical marketing principles and consumer engagement serves as the foundation for getting insights from academic literature, industry reports, and qualitative interviews. The methodology includes a comprehensive literature review and market analysis tailored to the Swiss market in this instance, emphasizing actionable recommendations for EuroHairMed.
Findings highlight the critical importance of aligning market expansion strategies with Swiss consumer expectations for transparency, sustainability, and personalized care. This thesis proposes a multi-faceted approach, including digital marketing campaigns, strategic collaborations with local stakeholders, and patient-centric communication channels, to address competitive pressures and comply with Switzerland’s stringent healthcare regulations.
The thesis concludes that an effective expansion strategy, grounded in ethical marketing and a nuanced understanding of the Swiss market, positions EuroHairMed for sustainable growth while fostering trust and loyalty among Swiss consumers. These insights aim to contribute to the broader discourse on ethical marketing and international business expansion in the healthcare sector.
This thesis was supported by AI, ChatGPT by OpenAI, which was used for grammatical refinement. The authors take full responsibility for the content, research, and conclusions presented in this work.
A theoretical framework based on ethical marketing principles and consumer engagement serves as the foundation for getting insights from academic literature, industry reports, and qualitative interviews. The methodology includes a comprehensive literature review and market analysis tailored to the Swiss market in this instance, emphasizing actionable recommendations for EuroHairMed.
Findings highlight the critical importance of aligning market expansion strategies with Swiss consumer expectations for transparency, sustainability, and personalized care. This thesis proposes a multi-faceted approach, including digital marketing campaigns, strategic collaborations with local stakeholders, and patient-centric communication channels, to address competitive pressures and comply with Switzerland’s stringent healthcare regulations.
The thesis concludes that an effective expansion strategy, grounded in ethical marketing and a nuanced understanding of the Swiss market, positions EuroHairMed for sustainable growth while fostering trust and loyalty among Swiss consumers. These insights aim to contribute to the broader discourse on ethical marketing and international business expansion in the healthcare sector.
This thesis was supported by AI, ChatGPT by OpenAI, which was used for grammatical refinement. The authors take full responsibility for the content, research, and conclusions presented in this work.