Diary Thesis: Communication as a marketing tool

Abstract

Communication plays a very vital role in marketing and can actually be used as a marketing tool. A company can do all the marketing strategies that exist on earth, but if their communication both internally and externally is bad there will not be any for of productivity. This is something that should be checked and adjusted often especially if working remotely.

This thesis is centred on communication as a marketing tool and a pillar for companies. During this process, the author noticed that communication is not just about talking but it is more than that. He understood there is internal and external communication, which takes a lot into consideration to be successful. The author discovered that to communicate properly, one must take into consideration the audience, their background, their age, the aim of this communication, the situation at hand and the state of mind of the audience.

This thesis is the result of an author who daily reported his work in a company for 8 weeks as an operations management team lead and a dispatch. He reported how communication was an essential tool in his daily task and how it promoted the marketing of the company. During these weeks, the author discovered how to work in a team and how to lead a team. The ideas given outside are not always very accurate and are sometimes different from what is found on ground.

One of the main challenges the author had was that the work was a remote job. Communicating remotely can be more challenging than communicating face to face. This bringing the author to think that more elaborated research should be carried out on effective communication within a company that works remotely.