Liiketoimintasuunnitelma : liiketoimintasuunnitelma ohjelmapalveluyritykselle Lappiin
Iivari, Tuomas (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061723212
https://urn.fi/URN:NBN:fi:amk-2025061723212
Tiivistelmä
The aim of this thesis was to create a feasible business plan for an activity service company that is focused on operating in Rovaniemi and its surroundings. The work is based on the author’s more than ten years of experience in the tourism industry in Lapland and his plans on starting a business of his own. The core of the business plan is to offer customized, customer-oriented, and experiential acticity services to international tourists during the winter season, putting the entrepreneur’s resources and local expertise to use.
The theoretical framework addresses the importance of a business plan, the specificities of the activity services sector, the structure of customer experience, value creation, and profitability in the service industry. The approach is based from a production economics point of view and on the literature in the field. The thesis also analyses the market situation and current trends of tourism in Lapland.The business plan includes the core business idea, services provided, target groups, competitive situation, resources, marketing, risks, and financial profitability.
There is a strong case for starting a business. An existing customer flow, a light cost structure, and available resources allow for profitable operations even at low volumes. Product economy tools, such as process analysis and the calculation of the critical point, support constructing a customer-oriented and efficient service. The results show that a carefully designed, process-optimized, and customer-oriented business can offer the entrepreneur a realistic chance of success in the Lapland activity services market.
The theoretical framework addresses the importance of a business plan, the specificities of the activity services sector, the structure of customer experience, value creation, and profitability in the service industry. The approach is based from a production economics point of view and on the literature in the field. The thesis also analyses the market situation and current trends of tourism in Lapland.The business plan includes the core business idea, services provided, target groups, competitive situation, resources, marketing, risks, and financial profitability.
There is a strong case for starting a business. An existing customer flow, a light cost structure, and available resources allow for profitable operations even at low volumes. Product economy tools, such as process analysis and the calculation of the critical point, support constructing a customer-oriented and efficient service. The results show that a carefully designed, process-optimized, and customer-oriented business can offer the entrepreneur a realistic chance of success in the Lapland activity services market.