Winning customers in Finland’s delivery market: the case of Indulge OY and Fiuge
Patel, Jainishkumar; Rajpurohit, Dhvanilraj (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025082924273
https://urn.fi/URN:NBN:fi:amk-2025082924273
Tiivistelmä
This research has been conducted on analysing the perceptions of Indulge Oy and Fiuge to identify how they attract and retain customers in Finland’s delivery market. In this regard, it has been observed that Fiuge can maintain its market position successfully while facing challenges from international giants. The main aim of this research is to examine the various perceptions that enable Indulge Oy and Fiuge for building a strong customer base in Finland.
This entire research analyses the key factors that influence customer acquisition as well as retention in Finland’s delivery market within Indulge Oy and Fiuge. This entire chapter of the literature review explores consumer preferences, service quality brand perception, pricing strategies sustainability, and digital innovation. Consumer Decisions Theory (CDMT) and Technology Acceptance Model (TAM) were applied to those customers to understand how they have evaluated delivery services.
In this chapter, different methods and tools have been discussed that have enhanced the effectiveness of this research paper quite significantly. It is observed that tools such as deductive approach, pragmatism philosophy and explorative design have been quite crucial in ensuring proper authenticity and reliability. Further primary quantitative data collection has also proved to be quite beneficial in gathering a diverse range of data in this research project.
This entire research analyses the key factors that influence customer acquisition as well as retention in Finland’s delivery market within Indulge Oy and Fiuge. This entire chapter of the literature review explores consumer preferences, service quality brand perception, pricing strategies sustainability, and digital innovation. Consumer Decisions Theory (CDMT) and Technology Acceptance Model (TAM) were applied to those customers to understand how they have evaluated delivery services.
In this chapter, different methods and tools have been discussed that have enhanced the effectiveness of this research paper quite significantly. It is observed that tools such as deductive approach, pragmatism philosophy and explorative design have been quite crucial in ensuring proper authenticity and reliability. Further primary quantitative data collection has also proved to be quite beneficial in gathering a diverse range of data in this research project.