Market research of Public Address and Voice Alarm systems in the UK
Sorsa, Milla (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025112630138
https://urn.fi/URN:NBN:fi:amk-2025112630138
Tiivistelmä
The purpose of this thesis was to examine the potential of LDA Audiotech, a Spanish manufacturer of EN54
certified Public Address and Voice Alarm (PAVA) systems, to enter the UK market. The objective was to identify the most feasible internationalization strategy by analyzing the compatibility of the company’s products with
British standards, the structure of the competitive environment, and the specific characteristics of the UK market.
The study was conducted as a qualitative research project. Data was collected from secondary sources, such
as written publications and company materials, as well as primary data obtained through expert interviews with
industry professionals. The interviews provided valuable insights into market conditions, competitive behavior,
and changes in the market environment following Brexit.
The findings indicated that, although the UK market is highly competitive and regulation-driven, it offers stable
long-term opportunities for certified and technologically advanced solutions. Successful entry was found to require compliance with UKCA and BS standards, the establishment of local partnerships, and investment in customer support. It was concluded that a phased, partnership-based market entry strategy would provide the most sustainable path for LDA Audiotech’s expansion.
certified Public Address and Voice Alarm (PAVA) systems, to enter the UK market. The objective was to identify the most feasible internationalization strategy by analyzing the compatibility of the company’s products with
British standards, the structure of the competitive environment, and the specific characteristics of the UK market.
The study was conducted as a qualitative research project. Data was collected from secondary sources, such
as written publications and company materials, as well as primary data obtained through expert interviews with
industry professionals. The interviews provided valuable insights into market conditions, competitive behavior,
and changes in the market environment following Brexit.
The findings indicated that, although the UK market is highly competitive and regulation-driven, it offers stable
long-term opportunities for certified and technologically advanced solutions. Successful entry was found to require compliance with UKCA and BS standards, the establishment of local partnerships, and investment in customer support. It was concluded that a phased, partnership-based market entry strategy would provide the most sustainable path for LDA Audiotech’s expansion.