A guide to establishing an indoor minigolf company in Kuopio: evaluating potential demand and viability for indoor minigolf company in Kuopio
Ruutu, Juha (2025)
2025
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https://urn.fi/URN:NBN:fi:amk-2025120934119
https://urn.fi/URN:NBN:fi:amk-2025120934119
Tiivistelmä
This thesis evaluates if there is demand for indoor minigolf business in Kuopio, and which terms must be fulfilled for the business to be viable. The thesis studies indoor minigolf industry and its essential characteristics in Finland, Kuopio’s citizens and visitors’ interest on this business idea, competitive environment, and financial viability to help decision-maker conclude whether to launch this business in Kuopio or not.
Methods used in this thesis include a brief investigation of Kuopio’s demographics and future forecast of it, benchmarking analysis applied in minigolf industry in Finland, and benchmarking analysis applied to competitive environment in Kuopio. This thesis is conducted using prementioned secondary data on the topic, and quantitative research primary method, precisely survey with closed and open-ended questions. Finally, information combined from primary and secondary data is placed to SWOT analysis to analyze overall viability of the business.
The indoor minigolf industry in Finland is not very thoroughly researched subject, and implementation of the idea to Kuopio is challenging. However, the idea is interesting and discovering new information about unsearched sports-oriented business ideas to Kuopio rewarding.
The results of this thesis gave answers to essential questions. Demand for indoor minigolf in Kuopio exists, and the most important conditions for it are affordable prices, good atmosphere, and organized social events for different customers groups. Respondents of the survey had a lot of applicable ideas, which would make them return to minigolf, and other ideas which would increase attractiveness of this business idea and encourage customers for repeated visits.
For this business idea to stay competitive in long term, the author recommends new questionnaires in future to measure if customers’ attitudes or desired characteristics for this business’ services have changed in future. Monitoring the market’s environment in the future is recommended to stay competitive and recognize new threats and opportunities in future.
Methods used in this thesis include a brief investigation of Kuopio’s demographics and future forecast of it, benchmarking analysis applied in minigolf industry in Finland, and benchmarking analysis applied to competitive environment in Kuopio. This thesis is conducted using prementioned secondary data on the topic, and quantitative research primary method, precisely survey with closed and open-ended questions. Finally, information combined from primary and secondary data is placed to SWOT analysis to analyze overall viability of the business.
The indoor minigolf industry in Finland is not very thoroughly researched subject, and implementation of the idea to Kuopio is challenging. However, the idea is interesting and discovering new information about unsearched sports-oriented business ideas to Kuopio rewarding.
The results of this thesis gave answers to essential questions. Demand for indoor minigolf in Kuopio exists, and the most important conditions for it are affordable prices, good atmosphere, and organized social events for different customers groups. Respondents of the survey had a lot of applicable ideas, which would make them return to minigolf, and other ideas which would increase attractiveness of this business idea and encourage customers for repeated visits.
For this business idea to stay competitive in long term, the author recommends new questionnaires in future to measure if customers’ attitudes or desired characteristics for this business’ services have changed in future. Monitoring the market’s environment in the future is recommended to stay competitive and recognize new threats and opportunities in future.