Communication and team support in hybrid work : case study: CoE
Tran, Anh (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121737741
https://urn.fi/URN:NBN:fi:amk-2025121737741
Tiivistelmä
This bachelor’s thesis examines how team leaders motivate and support their teams in a hybrid work model, using CoE Group, a Finnish engineering company, as a case study. The aim of the study was to identify key communication challenges and motivational practices in hybrid teams and to develop practical recommendations to improve leadership effectiveness at CoE.
A qualitative case study approach was used, with data collected through semi-structured interviews with CoE’s CEO, who also acts as a team leader, and an HR professional. The data were analyzed using thematic analysis to identify recurring themes related to leadership practices, motivation, and the challenges of leading hybrid teams. The findings show that leaders at CoE follow a facilitative and supportive leadership style and apply ideas from motivational theories such as Self-Determination Theory and Herzberg’s Two-Factor Theory. Key practices include supporting employee autonomy through flexible work arrangements, providing regular feedback and recognition, and maintaining team connection through both structured and informal communication. However, the study also identifies challenges, particularly inconsistent communication and the risk of fully remote employees feeling excluded. The study concludes that effective hybrid leadership requires more structured and intentional practices rather than informal or ad-hoc approaches. Based on the findings, the study recommends that CoE develop a clear hybrid communication framework, introduce structured virtual team-building activities, create a unified leadership development program, and use AI-supported tools for meeting documentation and knowledge sharing to improve transparency and inclusion.
A qualitative case study approach was used, with data collected through semi-structured interviews with CoE’s CEO, who also acts as a team leader, and an HR professional. The data were analyzed using thematic analysis to identify recurring themes related to leadership practices, motivation, and the challenges of leading hybrid teams. The findings show that leaders at CoE follow a facilitative and supportive leadership style and apply ideas from motivational theories such as Self-Determination Theory and Herzberg’s Two-Factor Theory. Key practices include supporting employee autonomy through flexible work arrangements, providing regular feedback and recognition, and maintaining team connection through both structured and informal communication. However, the study also identifies challenges, particularly inconsistent communication and the risk of fully remote employees feeling excluded. The study concludes that effective hybrid leadership requires more structured and intentional practices rather than informal or ad-hoc approaches. Based on the findings, the study recommends that CoE develop a clear hybrid communication framework, introduce structured virtual team-building activities, create a unified leadership development program, and use AI-supported tools for meeting documentation and knowledge sharing to improve transparency and inclusion.