Business Development Strategies for Facilitating widespread Digital Transformation: Reviewing Business Models for SMEs in the European AEC Industry

Abstract

The thesis titled "Business Development Strategies for Facilitating Widespread Digital Transformation (DT): Reviewing Business Models for SMEs of European AEC Industry" explores the integration of digital technologies across small and medium-sized enterprises (SMEs) within the Architecture, Engineering, and Construction (AEC) sector in Europe. The study conducts with a comprehensive literature review to establish a foundational understanding of current business models and DT practices. Which conclude with frameworks of Digital transformation that can be achived by doing business process analysis. The development of a framework to analyze business process and propose modification in business models critically. The research delves into a detailed business process analysis, identifying key areas for digital enhancement.

These components are designed to help SMEs transition to digitally driven operations efficiently, supported by a series of actionable steps and methodologies as secondary objectives. The culmination of this research is the creation of a final business process modeling framework, specifically designed to guide SMEs in the AEC industry towards effective DT. This framework aims to provide actionable insights and steps as Roadmap for these SMEs businesses to achieve substantial digital integration and operational efficiency.