"advertising" - Selaus asiasanan mukaan Satakunnan ammattikorkeakoulu
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Building Instagram Presence : Case Study Revontuli Autojenkasinpesu
(2025)This practice-based thesis focused on development and implementation of an effective growth strategy for building online Instagram presence of a local car wash business, Revontuli Autojenkasinpesu. In today’s digital world, ... -
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group). The ... -
Influences of advertising on Instagram on consumers' decision in the travel industry
(2024)The objective of the thesis was to analyse Instagram users’ perception of the advertisement in the travel industry and to analyse what travel companies are making as advertisement campaign on Instagram. The objective was ... -
Misleading advertising in Instagram Marketing by Finnish Tourism companies: A content analysis based on the International Chamber of Commerce (ICC) Marketing Code
(2026)The purpose of this thesis was to examine Instagram marketing practices used by Finnish tourism companies and to evaluate whether their marketing communication complies with the International Chamber of Commerce (ICC) ... -
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...
