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Ensuring sales success : strategic planning for Finnish B2B service providers
(2020)
This bachelor’s thesis details the research, development, and suggested implementation phases of an original sales handbook. The background of the thesis was influenced by the thesis author’s work placement experience, but ...
Developing the experientiality of a blind travel product : case: Sokkomatka by Saarikoski Travels
(2020)
This thesis was commissioned by the travel agency called Saarikoski Travels. The company has operated in the travel industry for nearly 20 years and as one of their backbone products has been a blind travel product called ...
The causal effect of interactive social media marketing tactics on the attendance at Ilves-Hockey Oy home games
(2020)
Professional sports organizations throughout are gradually beginning to solidify their presence within the social media arena, yet measurability of effectiveness of social media marketing in sports with regards to driving ...
Marketing Communications Plan for Jolla Oy
(2019)
Thesis commissioned by Jolla Oy, founded in 2011 and developer of mobile operating system, Sailfish OS. In 2015 the company changed their business strategy and their marketing activities failed to adapt to the new change. ...
Marketing strategy for imported Asian snacks
(2021)
A marketing plan helps a new business to identify potential customers, and the ways to reach them. The growth of a business depends heavily on a marketing plan and requires proper research and planning. In the past few ...
Improving wellbeing at work : recommending wellbeing initiatives to implement at Company X
(2020)
The objective of the thesis was to gather information on wellbeing initiatives that could be implemented at Company X. The purpose of the thesis is to provide the commissioning company with recommendations on how to improve ...
Business plan for Lotus Vegan Restaurant
(2020)
The idea of opening a Vietnamese vegan restaurant in Hanoi center is formed with an ambition of spreading non-animal eating habits among Vietnamese. Taking everything into consideration, a business plan for the future vegan ...
Improving e-commerce service for better customers’ satisfaction : case: Shopee Viet Nam
(2021)
This bachelor's thesis was done with the purpose to find out the existing problems for one of the biggest online marketplaces in Viet Nam: Shopee, using theoretical approach. From the findings, suggestions were given for ...
Cultural differences Finland vs Egypt : a guidebook for Finnish teachers
(2019)
In today´s diverse world everybody needs cultural awareness and intercultural competence. This research aims to analyze the cultural differences between Finland and Egypt. The goal is to support TAMK Global Education to ...
Developing service culture to enhance customer experience by improving employee interaction with customers
(2020)
The objective of this study is to enhance the service culture of GOGO by improving the interactions employees have with customers. The purpose of this study is to examine the current culture of GOGO and to cross examine ...