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Exploring the Impact of Digital Content Marketing and Visual Content on the Visibility and Attraction of KAMK
(2022)
The purpose of this thesis is to explore digital content marketing and visuals content as main frameworks for brand visibility and attraction, and to also understand the content preferences of university students. Under ...
How To Increase Sales Of Electric Cars in Russia To Millennials To Solve Air Pollution Issue
(2022)
This work aimed to increase the level of sales of electric cars to millennials in the Russian market. A qualitative study was conducted to obtain as accurate data as possible through interviews with six respondents on how ...
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)
The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ...
Promotion of Esports University
(2022)
In a society defined by consistent advancements of technology, ecosystems such as the one of education and esports, have their values, as well as meaning redefined. Ultimately, with the impact of COVID19 pandemic in the ...
Central Europe University market mapping: How Universities are attracting high school students
(2022)
This thesis was conducted as a part of my Bachelor of Business Administration degree at Kajaani University of Applied Sciences. The research aimed to create an international marketing plan for the commissioning party – ...
Social Media Content Marketing for Millennials, Generation Z, and the Esports Target Market
(2022)
The different generations have been defined by many academic articles. This phenomenon plays nowa-days an important role in marketing strategies. These marketing strategies could be implemented in social media, which ...
Digital Marketing and Brand Performance Analysis of Selected Diabetes Apps
(2022)
Background:
With the increase and rapid proliferation of mobile health (mHealth) apps, clinical validation efforts are well ongoing to provide guidance and information to health care providers and the public about which ...
Digital Marketing Strategy For A New Online Business
(2022)
The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through ...
Marketing Spa Services More Effectively to a Younger Audience Using Service Design
(2022)
This thesis was written as part of the Bachelor of Business Administration degree at Kajaani University of
Applied Sciences. The purpose was to improve the customer journey and marketing of the client, Kiannon
Kuohut ...
Content Marketing Strategy for a Digital Marketing Company X
(2022)
The purpose of this thesis was to find the optimal content marketing strategy that enhances client engagement and acquisition for a digital marketing agency. For this purpose, both primary and secondary research was conducted ...