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The business relationship between Finland and Nigeria : is culture responsible for the challenges Finnish companies face?
(2021)
The common challenge when it comes to international business is culture. Therefore, this research investigated if culture is responsible for Finnish companies lack of business interest in Nigeria. Also, some other common ...
Development of a social media marketing plan : case company: Vendace Beauty
(2023)
The purpose of the study was to create a functional social media marketing plan for the case company. The study was carried out in cooperation with the case company Vendace Beauty. The case company did not have a previous ...
How the role of social media affected young age consumer behavior, especially due to COVID-19
(2022)
Over the past few years, the internet has changed drastically. Social media has become an effective tool for businesses and consumers to connect and change the concept of traditional shopping. Nowadays, the internet not ...
How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...
The role and impact of information communication technology in developing marketing activities in small enterprises
(2022)
Enterprises are constantly developing in a changing and dynamic environment, one of the main reasons is the widespread of information and communication technology in every aspect. The impact of digital transformation on ...
Digital marketing plan for a restaurant : case: Restaurant X in Helsinki, Finland
(2022)
In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, ...
Sentiment analysis of Bitcoin exchange rate using Twitter
(2023)
The thesis explores the possibility of applying sentiment analysis to Bitcoin exchange rate based on Twitter posts. Bitcoin is a volatile cryptocurrency. Consequently, bitcoin can slightly depend on the posts of authoritative ...
The impact of social media on generation z's decisions in choosing travel destinations
(2023)
Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...
Why does business in Viet Nam need to embrace social media to understand e-consumer behaviours?
(2022)
With the significant increase in social media speed, business is now aware of applying social media in developing business, especially in supporting the understanding of e-consumer behaviours.
E-consumer behaviours are ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...