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Digital Marketing Plan. Case Company
(2020)
This product-based thesis work describes the research and development of a digital marketing plan for a commissioned company. The company is a small-sized B2B (business to business) and B2C (business to consumer) interior ...
Digital Marketing Plan Steni Finland Oy
(2020)
Digital marketing is a constantly growing trend that has overtaken the traditional offline marketing methods. It provides a way of reaching larger audiences in real-time regardless of location. Digital marketing provides ...
Planning the Service Design of a Pop Up Cafe
(2020)
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic ...
Instagram and YouTube Guide for Dance School in Finland - Case KETO (Keski Uudenmaan Tanssiopisto)
(2020)
This Bachelor’s thesis is a product-based study. This thesis is aimed at giving the guidance of utilizing Instagram and YouTube to a company named Keski Uudenmaan Tanssiopisto oy where the author did an internship for 2.5 ...
How to improve customer engagement by Email Marketing.
(2020)
The goal of this research was to investigate whether the marketing channel that the case company is using was suitable for them or not. Moreover, the aim was giving suggestions and recommendations on how they can improve ...
Marketing and Communication guidebook for Company X
(2020)
The marketing and communication field is forever evolving. Companies have to find the best solutions for them in order to attract visibility.
The objective of this product-based thesis was to create a marketing and ...
Traditional and Digital Marketing Towards Generation Z
(2020)
In the thesis will be discussed the types of marketing tools that can be used to fully utilise the potential that the two very different marketing strategies have. On one hand, marketeers can use the traditional marketing ...
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)
Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...
Branding and E-commerce service quality for a small company Case Company Kip-Fashion
(2020)
E-commerce has developed and metamorphosed dominantly. Presently in the fashion industry, there is unequivocal competition within e-commerce retailers. The purpose of this paper is to delve into the brand-building and ...
Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel
(2020)
The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application ...