"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

    • A marketing communication plan for company X in China 

      Zhao, Shiqi (2022)
      The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China 

      Tang, Yukun (2023)
      The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • The marketing communication strategy of Volkswagen in the face of ecological pressure 

      e.g. De Checchi Lenoir, e.g. Simon Jr (2023)
      The purpose of this thesis is to study marketing practices related to electric vehicles Volkswagen, in a context of global environmental concerns and their impact on the consumer. During this study we will try to ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • The Power Of Influence 

      Rasanen, Courage (2021)
      This research explores the relationship between automatic influence and decision-making, and basic emotions and judgment. The three interrelated questions consist of the following: firstly, to what extent do the weapons ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad