"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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A marketing communication plan for company X in China
(2022)The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The marketing communication strategy of Volkswagen in the face of ecological pressure
(2023)The purpose of this thesis is to study marketing practices related to electric vehicles Volkswagen, in a context of global environmental concerns and their impact on the consumer. During this study we will try to ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Power Of Influence
(2021)This research explores the relationship between automatic influence and decision-making, and basic emotions and judgment. The three interrelated questions consist of the following: firstly, to what extent do the weapons ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad